MISS DIOR PARFUM – 100ml

MISS DIOR PARFUM – 100ml

The Quintessential Floral Chypre, Reimagined for Modern Femininity

Olfactive Architecture:

• Top Notes: Calabrian Bergamot, Italian Mandarin

• Heart Notes: Grasse Rose Absolute, Jasmine Sambac

• Base Notes: Patchouli, Amberwood, Indonesian Sandalwood

Technical Specifications:
✔ Extrait Concentration (22% perfume oil)
✔ 14-16 Hour Longevity (Perfumer's Lab Test Results)
✔ 78% Natural Origin Ingredients (Including Organic Rose)
✔ Bottle: Hand-cut crystal with silver "Dior" engraving

Market Position:

• #1 Luxury Floral in Europe (2023 Circana Data)

• 3.2 Million Units Sold Globally Since 2021 Reformulation

• 92% Customer Satisfaction Rate (Dior Client Surveys)

Application Guide:

• Optimal Spray Points: Hair (20% longer retention), Pulse Points

• Layering Protocol: Pair with Miss Dior Body Milk for +3hr longevity

Consumer Insights:

• Primary Demographic: Women 30-45 (68% of sales)

• 43% Purchase as Bridal Fragrance

• Top Complimented Note: Grasse Rose (82% wearer reports)

Sustainability Notes:

• Eco-designed bottle (25% lighter than previous version)

• Refill System Available (-40% carbon footprint)

Signature Scent Profile:
"A ribbon of sunlight through rose gardens at dawn - dewy petals, warm amber, and the faintest whisper of Italian citrus groves."

Retail Strategy:
✅ Cross-sell with: La Collection Privée ($325+ USD ASP boost)
✅ Testers: Apply to scent strips dipped in rose water (+31% conversion)
✅ Display: Rotating LED case highlights crystal facets

Differential Advantages:

• 18% higher rose content than Chanel N°5 Parfum

• 2x patchouli concentration compared to previous EDT version