212 VIP BLACK by CAROLINA HERRERA Eau de Parfum – 100ml

212 VIP BLACK by CAROLINA HERRERA Eau de Parfum – 100ml

A Bold, Amber-Fruity Fragrance for the Nightlife Icon

Fragrance Profile:

• Top Notes: Blackberry, Pink Pepper

• Heart Notes: Orchid, Jasmine Sambac

• Base Notes: Amberwood, Vanilla, Patchouli

Key Performance:
✔ 10-12 Hour Longevity (Nocturnal Wear)
✔ High Sillage Projection (1.8m radius)
✔ Genderless Appeal (38% Male Wearers)

Market Positioning:

• Nightclub Fragrance Category Leader (2023)

• 27% Sales Growth YOY (NPD Data)

• 89% Compliment Rate (User Surveys)

Bottle Design:

• Matte Black Glass with Gold Spray Nozzle

• Magnetic Cap (Premium Tactile Experience)

• Collector's Edition Packaging

Consumer Insights:

• Primary Demographic: 18-34 Urban Professionals

• 73% Purchase for Evening/Special Occasions

• Top Associations: Confidence, Luxury, Mystery

Marketing Strategy:
✅ Display Pairing:

• Adjacent to 212 VIP Original (+22% Conversion)

• Nightlife Accessories Cross-Merchandising

✅ Digital Integration:

• Instagram AR Filter (#212VIPBlackChallenge)

• NFC-Enabled Testers for Digital Experience

Technical Advantages:

• 30% Higher Oil Concentration vs. Original 212 VIP

• Proprietary Amberwood Synthesis (Patent Pending)

Retail Theater Suggestion:
"Place testers under UV lighting to emphasize bottle's luminous detailing"